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A NORMAL BUSINESS PLAN INCLUDES: SYNOPSIS Business Activity What is Required funding etc. INTRODUCTION Background - Personal and Business PRESENT SITUATION Type of work undertaken The Law of State, County and City for the project Marketing and Advertising Management and Personnel Business Consultants Key Skills Reputation Photographs STRENGTHS AND WEAKNESSES The projects and personal Strengths Weaknesses THE MARKET PLACE Customer Base - Full demographics Competition POSITIONING STATEMENT / FIVE YEAR PLAN Objectives - What do you want to achieve Strategies - How will you achieve it HOW THE OBJECTIVES OF THIS PLAN WILL BE ACHIEVED Future Management and Staffing Business Potential Funding Location and Equipment Profitability and Growth Control Systems Resources FINANCIAL INFORMATION Notes on Cash-flow Cash-flow forecast ( 5 Years ) (Each Year Split Monthly) CONTINGENCY EXERCISE Contingency plans - What to do if something goes wrong APPENDICES Enclosures - anything that is relevant |